Senior Creative - Social First

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

Creative Services at ASOS

ASOS Creative Services acts as an internal resource, servicing the business across all our marketing & commercial creative requirement.

We are a large team which includes Creative, Design, Videography, Photography, Editorial, Translation, Fashion, PR, Talent, Integrated Producers, Traffic & Project Management. We also maintain strong relationships with our right-shore & technology partners.

Our aim is to provide relevant and engaging content that inspires our target audience of fashion loving 20 something’s & delivers our message that ASOS is the coolest place on earth for them to shop.

About the Role

This role will be a positive inspiration for the team, department, and the business. Working to bring new concepts and ideas to life in a social first, digital landscape with keen owned and 3rd party channel knowledge. It will investigate new ways of communicating with our audience whilst staying committed to KPI’s and objectives. The role will develop and maintain excellent relationships with a variety of stakeholders within the business, including stakeholders within Brand, Brand Content, Talent, Fashion, Design, IP and Trade to ensure a unified approach to provide engaging brand experiences and initiatives.

The individual successful in this role will have knowledge of best practice for digital marketing to be used across all channels including Paid Media, CRM, PPC and organic social and you’ll be able to share these encouraging your team to help promote their development/ knowledge. You’ll work with the Group Brand Creative Director and other Leads in the Creative Lab to help communicate our Creative Brand Strategy that will reinforce the brand and help to ensure a seamless, consistent and engaging brand experience across all channels.

What You’ll be Doing

• Overseeing the look and feel of the brand.

• Working closely with the Paid Social team to develop effective creative for the ever-changing and evolving paid & organic channels; driving best practice.

• BAU, Trade to Social content, always pushing the boundaries to excite the customer through the visual articulation of the ASOS brand proposition across every channel whilst building and maintaining brand credibility.

• Staying close to changing trends in our customer’s interests to update the brand look and feel when relevant and to inspire a team to support you in doing so, grounded in fashion and fashionability.

• Reflecting the importance of video content vs stills for our consumers through ideation and execution, using innovate platform native video methods for capture and editing.

• Collaborating with commercial to support trending priorities.

• Creative innovation and digital experience.

• You’ll be both passionate about social media and cultural relevancy and you will inspire the teams to think social; also, be passionate about the most engaging experience at every single customer touch point.

Who We’d Like to Meet

• Strong experience of leading creative for a mobile and social first brand.

• Strong experience in creative and art direction, commissioning, photography and video

• Strong graphics, typography, digital and video design experience

• Experience working with fashion brands and 20 something brands.

• Robust understanding of multi-channel content, consumption and distribution

• An understanding of how to effectively use data to continuously inform the experience and proposition

• Experience in leading a team of creatives

• The ability to mentor and develop a team with different levels of experience

• Strong influencing skills, articulate and confident presenter

• Experience working with global markets

• A creative and innovative thinker and collaborator.

• Plugged into 20 something culture and fashion – you’ll be able to understand the needs of ASOS target customer

• Strong influencing skills, articulate and confident communicator

• Comfortable with responsibility, accountability and ambiguity.

• Able to work in a fast-paced environment and adapt to rapid change

What’s in it for you?

• Employee discount (hello ASOS discount!)

• ASOS Develops (personal development opportunities across the business)

• Employee sample sales

• Access to a huge range of LinkedIn learning materials

• 25 days paid annual leave + an extra day for your birthday

• Discretionary performance related bonus scheme

• Private medical care scheme

• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.

Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.