Marketing Manager/Senior Marketing Manager, Adult Trade

Job Description

Job title : Marketing Manager/Senior Marketing Manager, Adult Trade
Reports to : Natalia Cacciatore, Head of Marketing, Non-Fiction
Location: Victoria House, Bloomsbury Square, London
Working pattern : Flexible home working up to three days per week
Imprint: Zaffre: Blink, John Blake, Lagom, Manilla Press
Department: Marketing
Salary range : £31-35,000/ annum (subject to experience)

General Summary

Are you an experienced marketer with a passion for commercial non-fiction? Bonnier Books UK has an exciting opportunity for a Marketing Manager Manager to join the Adult Non-Fiction Trade imprints within Zaffre Publishing Group. Reporting into the head of non-fiction marketing, you will plan and execute best-in-class campaigns for our titles, expand our digital audiences, build partnerships, and grow our online communities.

You’ll have a passion for reaching non-fiction audiences, from celebrity autobiography readers to true crime devotees. You'll have demonstrable experience in direct-to-consumer marketing, and a track record for bringing creative marketing campaigns to life. You’ll be highly commercial, action-oriented, consumer-focused, and adept at using data to inform decisions and deliver results. A social media native, you’ll be bursting with energy, enthusiasm and ideas.

We're looking for a marketer who is able to thrive in a fast-paced environment as a team player with impeccable communication skills. You’ll be directly responsible for delivering cross-channel marketing campaigns for our non-fiction publishing, whilst working alongside a dynamic, collaborative, and highly skilled team who love what they do.

Key responsibilities

• Solid track record of delivering best-in-class consumer marketing campaigns to drive sales and revenue.
• Plan and execute highly effective and creative marketing campaigns, to drive sales and
• revenue for all allocated books.
• Set KPIs, monitor ROI, and provide ongoing analysis of marketing campaigns to inform our
• marketing and publishing decisions on future campaigns.
• Deliver unmissable end-to-end marketing strategies, leveraging advertising, OOH media
• and creative channels to do so.
• Actively contribute to the strategy and growth of our direct-to-consumer marketing channels, including our true crime and health and lifestyle communities.
• Work closely with the publishing team, actively participating in acquisition, positioning,
• and packaging discussions to align publishing and marketing decisions with our books'
• target audience.
• Work closely with the sales and editorial teams to identify promotional opportunities
• across front and backlist and devise and execute backlist marketing campaigns.
• Support a culture of collaboration and transparency, as well as deliver best-in-class author care, working closely with the sales and editorial teams.

Qualifications and Experience

• Strong track record of delivering successful multi-channel, consumer and trade-focused marketing campaigns, online and offline.
• Experienced in growing and engaging audiences across social platforms including Twitter, Instagram and TikTok.
• Understanding of consumer behaviour and how to reach and engage audiences.
• Impeccable communication skills, and a proven ability to work effectively and collaboratively with internal and external stakeholders.
• Experience managing campaign budgets, reporting on KPIs and measuring ROI.
• Proven ability to use data to inform decisions.
• Ability to take a creative and imaginative approach to engaging consumers, with a proven ability to execute campaigns to the highest standards.
• First class content creation skills, including design, copywriting and video creation.
• Book publishing experience preferred but not essential, marketing/comms experience preferred

Competitive Salary

Working with a team of passionate, talented people

Internal learning and development programmes

Career Development opportunities

Fun social events