Head of Communications, Insurance
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
- Support and deputise for the Director of External Relations when required, acting as their second in charge and leading on key projects and internal stakeholder meetings
- Lead on interpreting media narrative and tone, understanding the key topics for Bupa to take a leadership position in the external environment to enhance our reputation in the UK as a market leader, driver of innovation and employer of choice
- Use a strong reputation risk lens and horizon-scanning expertise for emerging potential issues or crises both in the business and externally
- Build strong relationships with key media on behalf of Bupa to strengthen understanding of our business, generate goodwill and minimise negative impact.
- Confidently handle media enquiries and sensitive media issues from national, regional and specialist media, advising the business of the risks and potential outcomes, aligning on response, and recommending courses of mitigating action
- Lead on CEO profiling programme, identifying opportunities and managing briefings to strongly position Bupa with key journalists and within national press
- Lead the strategic development and delivery of high impact corporate and consumer PR campaigns to support our Market Unit strategy and key business line initiatives, on time and within budget
- Demonstrate an integrated campaign mindset, effectively distributing campaigns across channels including owned, paid and digital channels to drive the greatest reach and return on investment.
- Work independently and manage agency support.
- Produce and align high quality written materials, including statements, Q&As, briefings, press releases
- Inform senior stakeholders on the media environment and the impact of business decisions
- Make sure senior leaders are media trained to the appropriate standard and fully briefed prior to any media interview and liaise externally with stakeholders, customers and relevant industry bodies and groups
- Significant experience managing complex issues for major brands with strong evidence of successfully handling national, regional and specialist media enquiries across both agency and inhouse roles
- Confident handling challenging media enquiries and liaising directly with journalists
- Media contacts across national outlets
- Credible, engaging stakeholder management
- Ability to assume full responsibility for key projects and excellent organisational ability
- Brilliant writing skills, able to translate content for use across multiple channels.
- Solution-focused and analytical, able to produce excellent quality work to tight deadlines in a pressurised environment.
- Highly creative and energetic with a flexible approach
- An effective and reliable team player who commands respect and confidence from colleagues and stakeholders.
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Head of Communications, Insurance • Bupa
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