Performance Media Manager

This global role manages the operations behind all of the performance media channels. Working alongside the channel leads; legal; procurement, finance; IT; media agencies and platforms the aim is to improve our media efficiencies considerably through innovation and an exceptional use of data to support all performance.

Key Responsibilities

• Align with local China team to deliver commercial KPIs and support trading of 3rd party platforms (Tmall, etc)

• Partner with the data & analytics team to define ongoing attribution, implement the performance roadmap (tagging, legal requirements, etc) and main reporting

• Establish and maintain data strategies that support and power the performance media channels

• Manage innovation and new partner projects, working with multiple teams

• Support the wider test & learn program

• Establish and grow relationships with internal and external partners

• Support on channel specific projects

Qualifications

• Previous experience working in a media operations role

• Experience within Performance Media

• Must be resourceful and highly organised with an ability to learn and work independently

• Excellent communication, writing and analytical skills (Keynote, Excel, etc)

• Strong knowledge of digital marketing platforms such as Google & Meta

• Experience with marketing channel attribution

• Working knowledge of Tmall would be preferable