Head of Brand Marketing

An Overview

Founded in 2005, Footasylum has a proven track record in the inception of Own Brand labels in the UK and European markets. Brands such as Glorious Gangsta, KWD, Monterrain, and Zavetti are notable examples.

Knowing of the opportunity that exists to grow the business' multicategory Own Brand proposition further, BrandASYLUM has been formed. This new business unit aims to increase this proposition's commerciality and brand legitimacy through targeted investment in strategy, people, and time. You will be the response for the lifecycle management of the Own Brands, with the following three core pillars:

• Desirability: Working with the product team, create and elevate the desirability of the brands through creativity and positioning.
• Visibility: Through marketing and product placement, increase the visibility of the brands through the entire marketing mix.
• Accessibility: Commercialise the proposition through DTC and relevant wholesale channels across the UK, Europe, and potential new markets.

BrandASYLUM is a new addition to the Footasylum group, so the business unit requires you to have an entrepreneurial mindset and approach. You should have a firm understanding of best practices in the areas of expertise but have the agility in the process to adapt to the needs of the brands. As the pillars of Desirability, Visibility, and Accessibility are circular, collaboration and teamwork across the business unit will be crucial in the success of BrandASYLUM.

You will be a highly valued and skilled individual with the BrandASYLUM business unit. Responsible for understanding, nurturing, and upholding our Own Brand's perception with consumers. You will also play a crucial role in developing our BrandASYLUM business identity.

Desirability: Working with the design centre and your creative team, a brand identity must be developed for each of our Own Brands. This will consist of, but not be limited to, a visual direction, tone of voice, consumer profile, and brand bible to supply with Wholesale accounts. In addition, you will work with the internal content creation centre to capture assets to support all channels.

Visibility: Leveraging the desirability of our Own Brands developed through creativity, you will maximise relevant visibility through marketing channels. This will be achieved by creating a marketing calendar by Brand, managing the budgets, creating marketing campaigns, and monitoring the effect to improve the approach moving forward.

Responsibilities.

• Management and leadership of the creative and marketing teams.
• Creation and execution of Brand Marketing strategy.
• Analysis of our Brand's perception and success of marketing campaigns.
• Collaboration and relationship building across the business.
• Management of Marketing budget, split by Brand and channel.

Skills and Experience

• Deep understanding of our industry and consumer wants / needs.
• Communication internally and externally.
• A Deep understanding of creative and marketing.
• Strong leadership and team management capability.

• Background in a senior creative or marketing role in our sector.
• Working in a multi-brand environment with an understanding of DTC and Wholesale requirements.
• Experience in building a team and processes in an agile environment.

Diversity

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

Recruitment Process

We’ll help make the interview process as transparent and stress-free as possible.

We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.

Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.