Communications and Marketing Assistant

Job Description

Job Title

Communications and Marketing Assistant

Inspire: Culture, Learning & Libraries

Grade

4

Job Purpose

To deliver marketing, communication, digital, media and consultation activity across Inspire’s servoces.

Key Responsibilities

1. To assist service colleagues to deliver and evaluate high quality marketing campaigns and communication activities to meet the needs of Inspire and its audiences to agreed budgets.

2. To work on internal communications; communications with Inspire’s members and with stakeholders, funders and partners.

3. To plan and create content in all formats, liaising with colleagues, designers and Inspire’s web developer as appropriate.

4. To analyse data and use online analytics and customer insight to inform content development.

5. To liaise with suppliers to ensure delivery of marketing materials.

6. To comply with brand guidelines, and work with colleagues to ensure compliance.

7. To support Inspire staff in the communications and marketing aspects of their work, providing excellent customer service.

8. To comply with contractual requirements of funders.

The post holder will work in accordance with all Inspire policies and procedures, Inspire Brand guidelines, Nottinghamshire County Council (NCC) contractual requirements, and professional best practice

Education and Knowledge Required for the role

1. Knowledge of and interest in the services Inspire provides

2. Knowledge of the main issues and influences affecting communications and marketing

Skills and Experience

1. Experience of working with digital publishing systems such as content management, social media and email.

2. Experience of accurate and creative copy writing

Role Dimensions

1. This post will assist in the delivery of communications and marketing activity across Inspire

2. Writing copy and producing content and materials for all aspects of Inspire’s communications and marketing activities

Job Title

Inspire: Culture, Learning & Libraries

Grade

Inspire Competencies

Competency

Level

How we work at Inspire

Customer Service

3

1. Demonstrates effective customer service skills – in person, online or on the phone - identifies and satisfies customer needs, adjusting their style with a friendly and professional approach as appropriate for the customer

2. Responds positively to customer concerns, acts to resolve or reassure customers as needed, agrees solutions with the customer or hands over to an appropriate colleague

3. Responds positively to any complaint or suggestion and seeks to resolve it within limits of their authority or hands over to a more senior manager as appropriate

Deliver the service offer

3

1. Advises and promotes the Inspire Service Offer to customers – to meet their immediate needs and other services that could be of interest or benefit them

2. Embraces any changes to the offer and any associated changes to processes or working practices positively

3. Shares feedback about the Inspire offer with their line manager and contributes to meetings, discussions and related activities to ensure service delivery and/or improve our offer

Communicating Well

5

1. Communicates effectively in person, one-one-one, and in writing respectfully and in a style appropriate to the person and situation

2. Communicates effectively in a meeting or other group situation, respectfully and in a style appropriate to the group and situation with a solutions / can do approach

3. Debates or discusses positively with colleagues and line manager, sharing views and acknowledging and respecting the views of others and reaches agreement

4. Communicates complex information concisely and clearly, negotiates effectively across teams, services or with external partners and reaches agreement with all affected parties

5. Communicates effectively across all Inspire, with external partners and stakeholders, directly and through all appropriate indirect channels with clear messages that are understood

Working Together

2

1.

Adopts a friendly, helpful, supportive and respectful manner when working with others

2.

Acts in a way that shows they are trustworthy, reliable and transparent in their dealings with others

Managing Others

n/a

Leading the Way

1

1.

Incorporate the spirit of Inspire’s mission, vision and values in the work they do with customers, colleagues and stakeholders

Working

Efficiently & Cost

Effectively

2

1.

2.

Uses Inspire resources and their time effectively to meet service demand, objectives and/or targets

Plans ahead, making best use if time and resources available to achieve service delivery, maximising the use of technology available, minimising unnecessary travel or waste, prioritising work and working within spending limits

Skills and

Qualifications

Level 3

3: A level / A2 Level / AS level or Level 3 Extended Diploma or Level 3 National Certificate