Senior Brand Manager

About the Position

We have an excellent opportunity available for a talented Senior Marketer to join and make a difference at Kraft Heinz. In this role- you will be working in a high performing team- alongside peers always trying to reach the next level and you will have a lot of exposure to internal senior stakeholders as well as external agencies.

In brief- you will be responsible for:

• Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
• Collaborating with Category Development- Sales- Finance- Consumer Insights- R&D- Procurement- Supply Chain to drive the business towards the set growth targets
• Creating and delivering breakthrough innovation that will deliver strong results and build the brand in the future
• Project management of innovation and renovation projects in line with the long term strategy- in strong collaboration with the cross-category team for best on-time in class execution
• Owning the media plan execution for your category- in strong collaboration with the rest of the team- partnering with our agencies to drive outstanding work.
• Ensuring strong in market execution and commercial rigour to deliver results

Qualifications

Hard Skills

• Strong and proven experience with consumer understanding: ability to understand a consumer insight- spot consumer needs- trends and market dynamics and generate answers for them.
• Strong and proven experience in successful innovation projects from end-to-end (from idea to launch)- with understanding of processes involving multiple functions and external partners.
• Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative- PR and media agencies. Proven experience to deliver effective PR plan is a plus.
• Strong commercial and P&L understanding
• Bachelor’s degree- master’s degree preferred
• Fluency in English is essential

Professional Attributes

• Communication Skills
  • At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders cross functionally- across countries and management levels.
• Strategic and Creative
  • Strategic capabilities and experience in marketing strategy development- situational and trend analysis and creative campaign development
  • A passion for understanding consumers and brands
• Project management skills
  • You’re very well organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed- being able to perform under pressure.
• Result driven
  • You are “Self-starter”- adopt a can-do attitude and be creative in the problem-solving
  • You don’t only focus on your own results- but always do what’s best for the company and the brand.
  • You have the ability to turn insight in to action
  • You drive for results- combining tenacity and urgency- challenging the status quo with an agile mentality
• Team player
  • You are always happy collaborating and working cross functionally
  • You support and coach those around you to partner and deliver the best results

What we offer you

• An ambitious employer; we only want the best for you;
• An excellent bonus scheme
• Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!