Global B2B Marketing Operations, Senior Analyst
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
We are a community of marketers focused on B2B products, solutions and services. The Global Marketing Operations team centrally supports Mastercard’s go-to-market strategy and campaign execution.
Responsibilities
- Help build the strategy, design and implementation of processes to ensure successful campaigns across owned and paid channels, including email, social media, advertising, SEO, newsletters and other tactics
- Work with internal stakeholders and project sponsors to define business objectives, establish project milestones and timeline and drive the process end to end from ideation to launch
- Oversee campaign deliverables and project manage internal stakeholders across business units, regions
- Support the development of digital content to support marketing strategies and generate sales leads, including web projects, thought leadership and virtual events
- Optimize advertising investments, and suggest improvements when ad campaigns are not performing against targets
- Measure the performance of marketing campaigns to effectively communicate outcomes to stakeholders, and assist in the development of performance dashboards
- Effectively partner with vendors (e.g., marketing agencies, creative agencies, event organizers, etc.) and internal stakeholders to drive desired outcomes
Experience
- Demonstrate creative problem-solving to solve complex problems
- Comfortable with presenting to senior leaders.
- Superior attention to tasks, detail and follow through.
- Excellent organizational and time-management skills; ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround.
- Strong analytical mindset with the ability to extract learnings and identify key insights
- Demonstrated ability to multi-task and prioritize multiple projects concurrently, while meeting deadlines
- Familiarity with marketing and sales tools (Salesforce, Pardot, Adobe Analytics or similar)
- Experience successfully executing end-to-end marketing campaigns
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard’s security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Global B2B Marketing Operations, Senior Analyst • Mastercard
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