Customer Evidence Marketing Manager (Canada)
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
Position Location:
Position Summary:
Key Responsibilities:
- Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers' approval to use their logo - objections handling / influencing, convincing customers of mutual marketing benefits
- Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).
- Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns)
- Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance
Required Skills & Qualifications:
- Passion for building trust, fostering relationships, and communicating effectively with customers
- Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
- Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
- This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit
Preferred Experience:
- Ability to work hybrid from our offices in Toronto or SLC
- Growth mindset
- Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
- Experience translating insights and data into consumer value and marketing strategy
- Detail-oriented with the ability to manage cross-functional projects from inception through execution
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Customer Evidence Marketing Manager (Canada) • PointClickCare
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