Digital Product Owner - Salesforce

Our purpose:

There is something incredibly special about the Primark brand: our customers love Primark for the products we sell, the experience they have in our stores and our amazing prices. These things will never change. Our purpose is “To make people feel good every day”.

We have over 400 stores employing more than 65,000 colleagues in 14 countries across Europe and the US. We see opportunities for growth in all our markets and expect to reach 530 stores by the end of 2026. Our tech plans are just as ambitious. With the launch of our first online ecommerce offering last year we hope to be able to reach customers in new ways, underpinned by our investment in our Salesforce platform to drive digital engagement with our customers.

Job Purpose:

The digital Product Owner leads a cross-functional team to deliver improvements to the Primark digital customer and colleague experience though Salesforce Marketing Cloud and Service Cloud products. Responsible for the management and sign-off of team output, the management and prioritisation of the product backlog and benefit reporting and analysis. They will influence and advocate future development based on a deep knowledge of digital, Primark business strategy and relevant industry activity.

Key Responsibilities:

• Responsible for owning the Customer 360 strategy within the larger digital product domain: driving the roadmap and execution for the support, maintenance and enhancement of the Salesforce platform. Leading a team of Salesforce specialists and working closely with shared services (architecture, engineering etc.) to help ensure quality of delivery, measure performance and communicate progress to stakeholders, whilst conveying the value that their product area creates, and what problems it is solving for our customers.
• Acts as liaison point between business stakeholders to define the roadmap for their product, considering commercial benefits, customer perspective, technical feasibility, benchmark experiences and innovative thinking. Manage the business and technical relationship with the Salesforce Team. Be the subject matter expert on the latest offerings and best practices within the Salesforce ecosystem to ensure maximum value is extracted out of the technology.
• Responsible for signing off team’s output and maximising value whilst ensuring alignment with the relevant business strategies, providing clear visibility of the backlog to wider digital team.
• Develops a high performing digital product team. Drives for continual improvement in team performance and encourages development of self and others, cultivating a collaborative and motivated team environment working towards a common goal.
• Has a detailed industry knowledge of the latest developments in technology and relevant activity of other organisations, particularly competitors. Shares this knowledge and uses it to identify new opportunities and improve existing functionality and the customer experience.
• Supports our transformation by proactively educating colleagues within technology and wider Primark about agile methodologies and product management.

Knowledge & Experience:

• Over 5 years’ experience in Product Owner or business relationship management within a global FMCG (preferred) environment.
• Strong experience using Salesforce, in particular Marketing Cloud & Service Cloud.
• Salesforce certifications: Admin, Service and Marketing Cloud, with at least 2+ years of Salesforce administration hands-on experience.
• Whilst this is not a technical role, but you must be able to communicate and direct technical colleagues, which needs a strong understanding of the platform.
• An appropriate degree, equivalent qualification or experience.
• Preferably a certification in Agile Product Ownership, Scaled Agile or equivalent Relationships

Successful candidates will:
Be a passionate and visionary technologist able to inspire others to challenge and disrupt the current reality to co-create a compelling technology-orientated future business by:

• Being able to scan potential technologies (established, emerging and emergent)
• Finding ways to translate that into business opportunities.
• Be able to take people along with you, empowering new ways of working and successfully executing on those opportunities.

Possess proven experience in establishing and growing products
Have excellent knowledge of relevant business portfolio and functional expertise
Consistent record of driving service and delivery improvement
Commercial management experience and financial literacy
Excellent communication skills – relatability to non-technical business users and technical resources
Excellent people leadership skills

Why work with us?
At Primark, we know how hard everyone works to achieve our business goals. Having a competitive salary and annual bonus scheme is our way of acknowledging this. We will also provide you with a progressive career path, because clear advancement is what we are all about at Primark Our flexible working benefit, Your Day Your Way, means you get to choose when to start and finish your workday. Choose to work remotely if you like, in a way that suits you but also helps us get the most out of your talents. There is a lively culture here, and it’s easy to get to know each other in a truly warm atmosphere