Digital Marketing Manager

This role will support the integrated digital approach to RNIB’s marketing and fundraising campaigns, ensuring that customer engagement and conversion targets are met.

To lead digital marketing campaigns from concept to execution; taking full advantage of the marketing and fundraising budgets to maximise results.

This role can be worked on a remote basis with the requirement of attending our Kings Cross based office up to 1-2 times per month.

What you’ll be doing

Plan and deliver an ‘always on’ digital marketing strategies for RNIB core activities across content, fundraising, services and products that give prominence to the RNIB brand.

Plan and execute digital marketing across a broad range of channels, including paid search, email, display advertising and re-targeting campaigns.

Plan and manage the content marketing strategy for RNIB digital content, ensuring that content marketing plans are aligned with organisational content calendars, working closely with the content and social teams.

What you’ll need to succeed in this role

Advanced knowledge and experience in digital marketing skillsets including email, SEO, campaign management

Testing techniques – e.g. Split testing, MVT, A/B etc

Experience of Digital brand marketing

Strong knowledge of analytics and benchmarking tools.

Proven work experience in digital and ecommerce marketing.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

In return

We offer a competitive salary, a stimulating and supportive working environment and a benefits package including:

• 26 days holiday per year (plus bank holidays – pro rata), which increase with service
• Excellent pension schemes
• RNIB Rewards - Our employee discounts platform gives you access to offers at over 800 in-store and online retailers
• In-house training and development opportunities
• Flexible working arrangements - Each new member of staff will be given a laptop to make working flexibly easy

We actively encourage applicants with lived experience of sight loss to apply for this role.

If you'd like to apply for this great opportunity, please apply online, uploading your CV and cover letter, telling us how you meet the skills, knowledge and experience for the role and why you think you’d be a great fit for RNIB.

If you are having trouble applying online or would like more information, please contact us on recruitment@rnib.org.uk, or call us on 0207 391 2011.

We’re the Royal National Institute of Blind People (RNIB) and we’re here for everyone affected by sight loss. Working for us means working for one of the UK’s biggest charities, supporting almost two million people living with sight loss in the UK.

RNIB is leading the creation of a world where there are no barriers for people with sight loss. One of our key priorities is to ask people to see sight loss differently, reversing inaccurate perceptions and changing public behaviours so everyone expects equal participation from people with sight loss and the creation of a fully accessible society.

One of our core values is to be led by blind and partially sighted people and we involve our customers in recruitment. Please be advised that your anonymised application may be shared internally with those involved in the recruitment process.

RNIB is committed to equality of opportunity and to promoting and celebrating the diversity of its staff and volunteers. We welcome everyone’s contribution and are proud of our status as a Disability Confident Leader. We welcome applications from people with sight loss and talented people from all sections of the community who share our values.

We do reserve the right to close this role early in the event of a high number of applications.