Consumer Insights Analyst

Consumer Insight Analyst

Financial Services

Salary: £35,000 – £40,000

Location: Central London Hybrid – 2 days per week in the office

Key takeaways from the briefing:

• Professional development is at the heart of everything they do!
• Collaborative environment – they want to hear your ideas!
• You will be involved in all areas of the business which is a great networking and learning opportunity!

My client is looking for a talented Consumer Insight Analyst to join their team based in London. The organisation you will be joining operate within the finance industry focusing on trading. The purpose of this role is to provide the client with consumer insights needed to develop their product offering and build customer experiences. This role will allow the business to explore opportunities and win in key growth markets in a fast-growing industry.

This role will see you partnering with a broad range of stakeholders to supports and manages research projects – you will cover a wide range of geographic markets, products and customer segments.

As part of the Consumer Insight & Strategy Team, you will be in charge of end to end management and delivery of a wide variety of research projects across markets, including:

• Quantitative surveys, including questionnaire design, programming, data analysis and reporting on variety of topics such as investment trends, consumer sentiments and brand performance
• Interviews and focus groups with clients and other traders (e.g. ad campaign testing, product testing, etc)
• Country and product specific market studies
• UI & UX research on the clients products and services
• Analysis of competitors and external market trends.
• Present detailed findings to management, summarising key points with recommendations for business action;
• Partner with country teams across the business to understand local market dynamics and to translate group strategy to local needs
• Build a network across the business to understand group priorities, performance and trends;
• Most projects are conducted in house, but some management of agencies is required.

Skills and Experience:

• Proven track record of supporting market research projects on either the agency or client side;
• Understanding of quantitative techniques and previous experience of quantitative surveys and data analysis in consumer research projects on either the agency or client side
• Experience in qualitative research projects, depth interviews and / or focus groups;
• Ability to work as part of a team, as well as independently research a market or sector where required
• Ability to deliver and present research findings and draw out the key conclusions and actions to key stakeholders.