Digital & Social Manager
This vacancy is published by an accredited employer with authorized corporate payroll and standard compliance adherence.
Transatlantic Cost of Living & Purchasing Power Benchmark
Position Overview & Specifications
- Location: Frimley, UK
- Contract type : Permanent
- People Leader: EU/UK Brand Lead / Head of Digital
- Function: Brand Marketing
- Competitive pay & benefits
- Flexible working hours + compressed week hours (1/2 day off on Fridays)
- ‘Build your own’ learning programme
- Free breakfast & snacks
- 25 days annual holiday + additional days after service
- Pension, Life cover & Health Insurance & income protection
- Volunteering days
- Season ticket loan
- Wellness days
- Ensure brand campaigns are digitally fame building, establishing regular and integrated content and communication plans to complement wider brand campaigns and overarching brand communication platforms
- Grow and retain highly engaged communities on social and email ensuring sustained top and front of mind interest in the brand(s) throughout the year in and out of big campaign moments
- Keep a pulse on the online communities by being proactive on social and oversee reactive community management SLA’s and response times/coverage to ensure growth of maximum positive brand sentiment
- Manage the creation of content with our Studio and scheduling of timely social posts and email via Falcon and Klaviyo.
- Plan and manage online sales and acquisition through performance marketing, working closely with the EU Performance Manager
- Set effective and efficient digital plans specific for social, email, website and wider media with clear digital campaign KPI’s (reach, clicks and engagement, follower growth, website traffic, email sign ups, CR, CPA, ROI…), targets and forms of measurement from the offset
- Optimising both brand and sales driving digital activity throughout the year, adapting a test and learning framework for content and media, leveraging tools to assess and adjust.
- Maximise traffic and maintaining local websites, developing them into online brand hubs collecting and growing our 1st party data, engagement and conversion
- A catalyst for a digital-first mindset, working closely with the local and regional brand teams as well as local agencies (media, social, influencer) to ensure highest levels of digital work and output are reached
- Creative, content and copywriting skills with a passion for thumb stopping creative and engaging content for different channels: Meta, Stories, Web & Email
- Strong experience with Google Ads, Display and FBM and delivering incremental marketing campaigns
- Experienced in developing and activating digital, media and social strategies and activity across brand building, sales driving and relationship building
- Able to think strategically and commercially, analyse the impact of marketing activity using tools like Netbase
- Good understanding of data and analytics (GA) and use of social media management tools (Falcon)
- Experience in website and email marketing management and optimisation working with CMS’s such as Wordpress and tools like Klaviyo
- Language skills in French or Flemish would be ideal, but not essential
- You're a self-starter who isn’t just waiting for instruction, you seek out opportunities and make them happen with passion
- Your communications skills are one of your biggest strengths; you are able to strike up strong relationships with people from the get go
- You have to have a relentless desire to push boundaries (it’s what gets you out of bed in the morning!) in making all efforts work harder for the brands, exploring new, different and exciting opportunities along the way
- You’ll thrive in a fast-paced environment
- You’re able to prioritise and juggle lots of tasks at the same time, working collaboratively across different functions including Studio, agency partners, Trade and customer service.
- You’re data curious and able to spot meaningful insights and quickly reactive to topics and trends
- A natural passion for, and hunger to stay up to date with latest digital and social trends.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Digital & Social Manager • SC Johnson Lifestyle Brands
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