Digital Marketing Officer | Home-based, UK, Nationwide

Reporting to the Digital Marketing Manager, you will help maximise income through fundraising appeals, provide beneficiary support, oversee events stewardship and increase supporter retention through digital channels. This will predominantly be through email and SMS marketing, but also some paid advertising, including social, search and display.
You will have a meticulous eye for detail and a proactive approach to problem-solving. You will have excellent communication and organisational skills with the ability to manage busy workloads and prioritise effectively to meet deadlines.
If you are a creative thinker with a great eye for aesthetics, detail and accuracy and an understanding of how to produce attention-grabbing emails that resonate with audiences, this could be the perfect role for you.
Key tasks will include:

• Excellent written and verbal communication skills. Experience in writing great copy and ability to adopt different tones and writing styles.
• Excellent attention to detail, including the ability to proofread, edit copy efficiently, and give feedback decisions to stakeholders.
• Essential experience using an email platform. Desirable experience using DotDigital.
• Plan and implement email and SMS campaigns, including copywriting, proofreading, A/B testing, reporting and post-campaign analysis.
• Understanding of digital customer journeys and stewardship journeys.
• Experience in the creation, implementation, optimisation, reporting and analysis of paid media campaigns, including social, search and display.
• A keen problem solver and analytical – able to spot issues and opportunities within data and act quickly on them.
• Demonstrable experience in using analytics tools and analysing data to inform decision-making.
• Experience in evaluating the successes and providing recommendations of email, SMS and paid digital campaigns using Google Analytics and social media monitoring tools.

This role requires some travel for team away days.
To fulfil the role, you must be a resident of the UK and have the right to work in the UK.

Interested in this role?

Find out more by downloading the role profile for the Digital Marketing Officer role.
Please submit your CV and supporting statement of no more than two pages, demonstrating how you meet the person specification and what you bring to the role in terms of your skills and experience, to lily.rogers@stroke.org.uk by midnight on 5 March 2023. Interviews will be held on the week commencing 6 March 2023.
Please confirm the role title and reference number within your application so we can ensure your application is sent to the relevant manager.
Interviews will be held via video conferencing. Please let us know if this will present any challenges when you email your application.
We want to reduce barriers to inclusion. Help us understand who is applying for and getting roles with us by completing our equal opportunities form. This helps us continue to identify anything that’s getting in the way of people looking to join us. This information does not form part of your application.
We are working to build a more diverse organisation. One where we recognise and promote everyone’s individuality with kindness, and where we harness the value and diversity that everyone brings to help deliver our goals. We encourage applications from anyone who wants to be part of that future. And in particular, we would encourage anyone with lived experience of stroke to apply.
Still have questions?

• Find out more about what we do.
• Find out more about the benefits of joining us.
• Find out how we’ll use your information.

Or drop us an email at recruitment@stroke.org.uk.

About Us

Stroke Association. Rebuilding lives after stroke.
When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. It happens every five minutes in the UK and changes lives instantly. Recovery is tough, but with the right specialist support and a ton of courage and determination, the brain can adapt.
We believe everyone deserves to live the best life they can after stroke. And it’s a team effort to get there.
We provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives.
We’re working to improve the diversity of our team. Because we know that individuality leads to a richer experience for our people and better support for those affected by stroke.
We strongly encourage people from all backgrounds to apply. And we’re particularly looking to increase the number of applications from those with lived experience of stroke and those from under-represented communities.
Every five minutes, stroke destroys lives. Help us rebuild them and join our team.
We developed a bold new corporate strategy so that we can rebuild more lives after stroke and make a bigger difference to people’s lives.
To help us deliver our strategy and make a real difference, we are looking to recruit talented people to a number of new roles.
If you would like to support stroke survivors to rebuild their lives, we want to hear from you!

Job Type: Full-time

Salary: £27,000.00 per year