Paid Social Media Executive

Bike Club is one of the leading circular economy businesses in Europe, fundamentally disrupting the way families start cycling, creating a more sustainable and happier world. We are globally the largest kids bike rental network and are changing the world of consumer finance by giving our community of members a strong alternative to purchasing bicycles for their little loved ones.

We are growing exponentially over the last few years with offices in London, Berlin and Gibraltar and have raised c.£50M in debt and equity from leading circular economy funds. We are now focusing on pan-European growth, having launched trading in Germany in October’22 to be followed with a few other countries in 2023.

Why buy a kid’s bike? Children grow fast. Keeping up with their growth spurts can be costly and a hassle for parents. At Bike Club we provide families with a sustainable and affordable option for getting their children active and enjoying the outdoors. We offer kids bikes on a subscription service that can be exchanged as they grow.

Tasks

Reporting to the Head of Digital Growth, the Paid Social Executive will be responsible for the set up and management of social media ad campaigns across multiple platforms. Ultimately, you will take full ownership of the day-to-day management and reporting of how these channels contribute to growing the Bike Club membership base.

Responsibilities

• Developing, executing, optimising, and reporting on paid campaigns across relevant social media platforms
• Supporting the Head of Digital Growth with planning, implementing, and reporting on the paid social strategy
• Managing monthly paid media budget inclusive of closely monitoring channel CPAs
• Responsible for producing campaign reports, including data inputting and providing commentary and strategic recommendations with various teams including marketing and senior management
• Supporting end of month reconciliations and resolving finance queries
• Liaising with relevant platform account managers

Requirements

• Proven experience (2-3 years) in a similar role specifically focusing on Paid Social
• Strong experience with planning and running paid social activity on Meta (Facebook & Instagram)
• Experience with TikTok and Pinterest ads would be looked upon favourably
• Experience working within equivalently digital-focused growth company
• Experience presenting data and insights back to internal teams, as well as being able to analyse data, draw conclusions and develop actionable recommendations when needed
• Experience with Google Analytics specifically GA4
• An interest in learning about the ever-changing landscape of paid social platforms
• Excellent written and verbal communication skills with internal and external stakeholders
• Excellent organisational skills
• Proven problem-solving skills
• Proficiency in Microsoft suite of applications including Word, Excel, PowerPoint etc.

Benefits

• 26 days annual leave plus bank holidays. Additional days holiday for every year worked.
• Company sick pay
• 3% Pension contributions
• Central London office
• Flexible working
• Regular social events during office hours
• £30/month discount towards Bike Club subscription and products
• Cyclescheme
• Nursery Benefit