Role Overview & Mandate
Executive Summary
Your missionThe Bikeleasing Group is one of the leading companies in employer mobility solutions and company bike leasing. With our brands, we shape modern working environments – and we keep growing. As Digital Marketing Manager – CRO & SE
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Your mission
The Bikeleasing Group is one of the leading companies in employer mobility solutions and company bike leasing. With our brands, we shape modern working environments – and we keep growing. As Digital Marketing Manager – CRO & SEO (gn), you will take on a key role in driving organic growth and ensuring that our brands Bikeleasing and Probonio are visible and effective in search engines, on our website, and among relevant target audiences. You will work closely with Sales, Product, Data, and Automation, bringing your expertise in SEO, GEO, CRO, and content strategy to the table. If you enjoy taking ownership, working in a data-driven way, and making things happen in a professional environment with short decision-making paths – you’re in the right place. Sounds good? We’d love to meet you.
- You maintain and develop key website pages – from product and landing pages to use-case pages – and continuously improve them based on performance signals such as conversion paths, search intent, and content gaps
- You design and run A/B tests to experimentally improve website performance, focusing on page structure, messaging, CTA logic, internal linking, and friction reduction
- You build topic and intent clusters for Bikeleasing and Probonio, create and optimise organic content formats (guides, glossary pages, comparison content), and ensure a solid on-page foundation that supports both SEO and GEO
- You develop and manage an integrated content strategy – including a topic backlog, intent logic (Awareness → Consideration → Conversion), content standards, and success criteria – making output and impact scalable
- You conceptualise lead assets such as whitepapers and webinars, coordinate their production, and ensure consistent content repurposing into website modules, organic formats, and sales enablement materials
Your profile
- You have a strong track record of at least 5 years in experimentally driving website performance improvements through A/B testing, and can demonstrate success with relevant KPIs.
- You bring at least 5 years of experience in organic search optimisation (SEO + GEO) and know how to create sustainable, measurable online visibility.
- You derive content strategies in a data-driven, SEO- and GEO-informed way – from target audience analysis to topicprioritisation
- You communicate confidently in German (C2) and English (C1) and can present complex content clearly and in a target-audience-appropriate way
- Hands-on experience in Paid Search or Paid Social is a plus – not a must, but helpful for close collaboration within the team
Why us?
- You’ll be part of a fast-growing company where you can drive things forward and actively shape the direction – together, we create long-term career perspectives.
- Back to the office? Not with us! Instead, you’ll enjoy maximum flexibility – supported by our modernflexitimemodel and workation policy.
- We believe in real sparring: open communication, honest feedback, and collaboration at eye level.
- ThroughProbonio, you’ll receive a monthly €50 voucher of your choice – plus €60 annually on your birthday.
- In addition to strong company pension conditions, you’ll also benefit from employer-funded capital-forming payments.
- And of course, you can lease up to two bikes or e-bikes through us as your employer.
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